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CEO Peter Yesawich founded the firm in 1983; it changed its name to Ypartnership in 2007. Ypartnership (formerly Yesawich, Pepperdine, Brown & Russell) specializes in advertising, marketing, and public relations for the travel and leisure industry. The firm offers strategic planning, Web design, sales promotion, market research, and media services (buying and planning) to complement its PR and marketing services. Clients have included the Universal Studios theme parks in Hollywood and Orlando, Carnival Cruise Lines, Caesar's Palace, Fairmont Hotels & Resorts, Walt Disney Parks & Resorts, and Marriott Vacation Club International.

YPM, Inc. was founded in 1981, has partnered with various telephone directories to insure that its customers have accurate listings in each publication, offering graphic design services and market research services allowing clients to get the most mileage from the listing. In addition to its directory marketing services, YPM also offers such Internet marketing services as search engine optimization, banner advertising, Internet ad testing, and online directory listings. YPM stands for Yellow Pages Media.

ZenithOptimedia Group is one of the world's leading media planning and buying agencies, operating through about 220 offices in almost 70 countries. It helps advertisers plan the execution of their campaigns and buys the appropriate air time from broadcasters and column inches from publishers. In addition to traditional ad placement, ZenithOptimedia also offers planning and buying for point-of-sale and event marketing, interactive campaigns, and outdoor media. Headquartered in London, the agency is part of Paris-based advertising services conglomerate Publicis.

In 1994, with nearly two decades of public and private sector experience, Evan N. Zeppos, APR, ventured out as a sole public relations practitioner. His main goal for Zeppos & Associates was to build the best, not the biggest, public relations firm in metro Milwaukee and Wisconsin. Zeppos & Associates started with just three full-time employees. Since then, the firm has steadily grown to include a team of 16 professionals and now ranks as one of the top 100 independent public relations firms in the country.Zeppos & Associates, located in Downtown Milwaukee, works with a wide variety of clients, ranging from small, nonprofit organizations to large, international corporations. Through careful planning, controlled expansion and a strong team environment, the firm has maintained its focus on client service, and continually strives to be the best public relations firm, not the biggest.

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