Initiative Media Worldwide, Inc.
Initiative Media Worldwide is one of the world's leading media planning and buying agencies, operating through 90 offices in nearly 70 countries. Doing business simply as Initiative, the company offers strategic planning services to help its advertising clients reach their intended audiences through the proper mix of radio, television, print, outdoor, and interactive media and purchases the required airtime or publication space. Major clients have included AOL, Bayer, Gateway, The Home Depot, LucasArts, and Showtime. Initiative is a unit of global advertising and marketing services conglomerate Interpublic Group.
Contact Details
Office Address
Initiative Media Worldwide, Inc.
1 Dag Hammarskjold Plaza
New York, NY, USA 10017
Phone: (212) 605-7000
Fax: (212) 605-7200
Executives
CEO, Worldwide
Richard Beaven
Managing Director, Worldwide
Mauricio Sabogal