Cheskin Added Value
Cheskin Added Value was founded by Louis Cheskin in 1946; it is owned by a unit of worldwide media conglomerate WPP. The unit, Added Value, operates within WPP's Kantar Group and owns a network spanning 25 offices across 15 countries. Cheskin Added Value offers strategic research and consulting services specializing in the branding and design components of marketing. Services include market segmentation, new product assessment and design, and new market assessment. Clients have included such companies as General Motors, Motorola, and Pepsi-Cola. In addition to its headquarters in Silicon Valley, Cheskin has offices in New York and Seattle.
Contact Details
Office Address
Cheskin Added Value
255 Shoreline Drive, Suite 350
Redwood Shores, CA, USA 94065
Phone: (650) 802-2100
Fax: (650) 593-1125
Executives
Chairman
Davis Masten
CEO
Darrel Rhea