GSD&M Mythos Group

GSD&M Mythos Group

GSD&M Mythos Group is the movie production arm of Austin, Texas-based advertising company GSD&M's Idea City. Its credits include the IMAX film Texas: The Big Picture; the feature film Drop Dead Sexy, a murder mystery with a Texas twist; and Slam Planet, a documentary on the slam poetry phenomenon. The group also plans branding strategy and performs the filmed production services for certain GSD&M clients such as Southwest Airlines, Wal-Mart, and Chili's. Due to the changing nature of the traditional advertising model due to technology, GSD&M hopes to capitalize on the growing trend of mixing entertainment with advertising as a new way to grab the attention of consumers.

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