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For this company, Australia and the Asia/Pacific remain Virgin territory for low-fare airlines. Virgin Blue Holdings' main subsidiary, Virgin Blue Airlines, serves more than 20 cities in Australia, where it is #2 behind Qantas. Virgin Blue carriers include Pacific Blue, which serves New Zealand, and Polynesian Blue, which flies to several Pacific islands. In February 2009 Virgin Blue launched V Australia, an airline flying between Australia and the US West Coast. Overall, Virgin Blue operates a fleet of about 75 Boeing 737s and Embraer E-Jets and serves some 30 destinations. The company also sells tour packages and offers cargo services. Virgin Blue is an affiliate of UK-based Virgin Group.

Virgin is a leading branded venture capital organisation and is one of the world's most recognised and respected brands. Conceived in 1970 by Sir Richard Branson, the Virgin Group has gone on to grow very successful businesses in sectors ranging from mobile telephony to transportation, travel, financial services, media, music and fitness. Virgin has created more than 200 branded companies worldwide, employing approximately 50,000 people, in 29 countries. Global branded revenues in 2008 exceeded £11 billion (approx. US$17 billion). Virgin believe in making a difference. Virgin stands for value for money, quality, innovation, fun and a sense of competitive challenge. Virgin deliver a quality service by empowering Virgin employees and Virgin facilitate and monitor customer feedback to continually improve the customer's experience through innovation.

VivaAerobus is a low-cost carrier that flies to 18 cities in Mexico from its hub in Monterrey and also lands in Austin, Texas, in the US. With VivaAerobus' no-frills service, passengers pay to check their luggage and purchase food; seating is first-come, first-serve. The airline was created in 2006 by European discount airline Ryanair and Mexican bus transportation company IAMSA. It has a fleet of nine Boeing 737-300 jets, but it also offers bus travel along with its flights to more than 70 destinations in Mexico and three in Texas (from Austin, the shuttle goes to El Paso, San Antonio, or Houston.)

Vueling Airlines for an elevated travel experience. The discount airline offers more than 80 daily flights on 90 domestic and international routes. It serves major cities throughout Spain as well as several top destinations in Europe, including Amsterdam, Brussels, Milan, Paris, and Rome. Vueling operates a fleet of 35 aircraft, all Airbus A320s, from its base in Barcelona and from hubs in Valencia and Madrid. The airline took to the skies in mid-2004. It took its name by adding a common English suffix to the Spanish word for "flight" (vuelo). In July 2009, Vueling merged with Iberia's low-fare airline, Clickair. Iberia owns 45% of the new Vueling.

WestJet Airlines has taken off in Canada -- and beyond -- by following the Southwest Airlines business model. The low-fare carrier serves more than 65 destinations, mainly in Canada but also in the US, the Caribbean, and Mexico. It operates a fleet of about 80 Boeing 737s that feature live seatback satellite TV (from BCE's Bell ExpressVu). The carrier is working to expand its fleet to about 135 aircraft. Most of WestJet's destinations outside Canada are vacation spots, and subsidiary WestJet Vacations allows customers to book hotel accommodations along with their airline tickets. WestJet was founded in 1996.

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