Weetabix Ltd.
Weetabix has been part of Great Britain's breakfast for nearly 80 years. Venturing beyond the Isles, the food maker has extended its reach to now sell its flakes and muesli in more than 80 countries. Weetabix company's breakfast cereals include its flagship brand Weetabix (a UK version of shredded wheat), Weetos, Ready brek, Alpen, and Oaty. The Weetabix brand accounts for about 8% of the UK's total cereal sales. Weetabix products jockey for space on store shelves alongside cereals made by US cereal behemoths General Mills and Kellogg. But Weetabix faces other foes as well, such as private-label cereals, ever more popular cereal bars, and busy people who skip breakfast. Lion Capital owns Weetabix.
Contact Details
Office Address
Weetabix Ltd.
Burton Latimer
Kettering, Northamptonshire, UK NN155JR
Phone: +44-1536-722-181
Fax: +44-1536-726-148
Executives
CEO
Ken Wood
VP Marketing, Weetabix North America
Kent Spalding