Spanx, Inc.
Spanx, Inc. makes footless and footed hosiery, tights, and body shapers to give its customers a slim and smooth look with any style shoe. Spanx also sells bras (Bra-llelujah!), slips (Hide & Sleek), panties (Power Panties), and lined apparel (Bod-a-Bing!). The firm's products are sold at such retailers as Nordstrom, Saks Fifth Avenue, Lord & Taylor, and Bloomingdale's. Discounter Target developed ASSETS (bodyshaping hosiery) with Spanx in 2006; they're also sold at www.loveassets.com. Company founder Sara Blakely is credited with inventing footless pantyhose. In 1998, she founded Spanx with $5,000 of her own savings and patented her footless body-shaping pantyhose.
Contact Details
Executives
CEO
Laurie Ann Goldman
President
Sara Blakely