The Dial Corporation
Since March 2004, Dial has been a proud member of the Henkel family and a subsidiary of Henkel AG & Co. KGaA, based in Duesseldorf, Germany.
The Dial Corporation makes one of the top-selling soaps in the US and has leading brands in each of its two core product segments -- laundry and home care (Purex, Zout, 20 Mule Team, Combat, Soft Scrub, and Renuzit) and beauty and personal care (Dial for soaps, bodywashes, hand sanitizers; Tone, Coast, Dry Idea, Soft & Dri, and Right Guard). Dial became a subsidiary of Henkel KGaA in 2004. Soon thereafter Brad Casper replaced president and CEO Herb Baum, who retired in April 2005. Dial bought Gillette's Right Guard, Soft & Dri, and Dry Idea brands from Procter & Gamble (P&G) in 2006.
Contact Details
Office Address
The Dial Corporation
15501 N. Dial Blvd.
Scottsdale, USA AZ 85260-1619
Phone: 480-754-3425
Executives
President and CEO
Bradley A. (Brad) Casper