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Video Research is one of Japan's leading media research firms, providing ratings and audience data for television, radio, Internet, and print publications. In addition, Video Research Ltd. monitors outdoor media effectiveness and offers a range of custom research services. Video Research Ltd. also provides Windows-based analysis software for clients to use on PCs. Its subsidiaries include Video Research Comhouse, Video Research USA, Video Research Interactive, and Video Research International (Thailand). Founded in 1962, Video Research Ltd. has 10 offices located throughout Japan, as well as operations in Thailand and the US.

Virtual Media Resources helps client companies understand where their brands fit in their respective markets and then make plans enhance their standing with target audiences. Virtual Media Resources, Inc. provides market and media research services, as well as brand development and marketing consulting services. Founded in 1992, Virtual Media Resources, Inc. provides audience analysis, demographic and geographic breakdowns, and media sales support services. VMR's analytics and modeling services include brand loyalty analysis, customer segmentation, and ad effectiveness measurement. Clients come from advertising, media, and not-for-profit sectors.

Walker Information helps its customers get to know their customers. Walker Information, Inc. offers measurement and research services aimed at increasing customer satisfaction and loyalty for corporate clients in a variety of industries. Walker Information, Inc. also offers research and consulting on corporate image, employee satisfaction, and supplier relationships, as well as traditional market research and survey services. Walker Information has operations in the US and Canada. Consumer research pioneer Dorothy Walker started the firm in 1939; the Walker family continues to own the company.

Westat, Inc. provides surveys consulting and research services primarily for government agencies. Westat, Inc. fields of expertise include medical study analyses, employment and training program evaluations, customer satisfaction research, and workplace assessments. Services include study design and analysis, data collection, and IT support; Westat, Inc. also offers Web site evaluation and custom market research services. In addition, Westat has a clinical trials operation and it develops its own statistical analysis software. Founded in 1961, Westat, Inc. has operations in about 10 states and is employee-owned.

Western Wats wrangles information for its clients. The data collection firm provides the raw information that is the basis for market research and insight on such topics as concept testing, satisfaction measurement, market segmentation, and product development. Specializing in quantitative research data, Western Wats conducts surveys and collects information using telephone interviews (administered by real interviewers or an interactive voice response system) as well as online surveys for such industries as telecommunications, retail, health care, and high technology. Western Wats began collecting data in 1987.

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