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The Egg Factory is out to discover the next big thing. The technology R&D firm develops what it hopes will be market-transforming new technologies, which it then sells or licenses to large, global corporations for commercialization. The Egg Factory LLC is diversified in its industry and technology interests, pursuing projects in hearing and vision care, alternative advertising technology, and consumer electronics. The Egg Factory was founded by CEO Ronald Blum.

The Futures Company wants to help its clients see what's coming around the bend. The Futures Company specializes in surveying trends in both global and US consumer markets; it also offers custom market research and consulting services. Clients come from industries such as consumer packaged goods, financial services, pharmaceuticals, and technology. The Futures Company is a unit of global research leader The Kantar Group, which is turn is part of advertising and communications conglomerate WPP. The Futures Company was formed in 2008 from the combination of two WPP companies: UK-based Henley Centre HeadlightVision and US-based Yankelovich.

The Intelligence Group, which does business as Youth Intelligence, is a marketing research and consulting company that tracks and forecasts the behavior of consumers ages 14 to 39. The Intelligence Group operates as an autonomous unit within Creative Artists Agency (CAA), working with the CAA Marketing division. Clients have included Cosmopolitan, Microsoft, Motorola, and L'Oreal. The Intelligence Group runs a Web site called Trend Central, which spotlights new style, technology, lifestyle, and entertainment trends. Other groups that the company tracks are college students, new parents, Latino youth, and urban youth.

The Kelsey Group provides market research on electronic directories, local media, and the Yellow Pages business. The Kelsey Group helps businesses evaluate and act upon the social, economic, and technological trends that affect the local advertising market. Clients consist of large and small directory publishers, major search engines developing local search capabilities, and companies in the online advertising sector. In addition to its research services, The Kelsey Group, Inc. leverages its expertise to provide consulting services and to host industry conferences. Chairman John Kelsey and his wife, Pam, founded the company in 1986.

The Marketing Workshop provides a variety of marketing research and survey services, including focus groups, telephone surveys, online surveys, and even online focus groups conducted in a chat room. Founded in 1972, the Marketing Workshop has provided marketing research and data collection services for clients in such industries as automotive, health care, hospitality, pharmaceuticals, and telecommunications. President and CEO Jim Nelems is the authors of Research to Riches: The Secret Rules of Successful Marketing.

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