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Sarnoff is less well known than the products it develops. Sarnoff Corporation provides contract research for government and corporate clients in the fields of electronics, biomedicine, and information technology. Sarnoff licenses the products it develops, which have included color television, the liquid crystal display, and disposable hearing aids. Current areas of research include optoelectronics, biotechnology, digital video, semiconductor technology, and wireless communications. Sarnoff also commercializes its technologies by starting and spinning off new companies. Founded in 1942 as RCA Laboratories, Sarnoff became a subsidiary of research institute SRI International in 1987.

Scarborough Research provides marketing research studies for 80 local markets that delve into more than 2,000 consumer research topics such as lifestyle, home improvement, demographics, and travel. Scarborough Research more than 3,500 clients include the media, ad agencies, and sports teams. Scarborough Research specialized services include Hispanic market research and custom analytics (helping clients better read customer data and make decisions based on that data). Scarborough Research is a joint venture of marketing research firms Arbitron and The Nielsen Company. Scarborough Research was founded in 1975 and was originally developed as a newspaper measurement tool.

SDI Health isn't connected to the vice squad but it does keep a close eye on the drug trade. SDI Health LLC provides market research and sales data on prescription drugs to pharmaceutical makers, biotechnology companies, consumer packaged goods manufacturers, and other firms in the health care industry. SDI Health LLC database and online tools are used to target sales operations, manage marketing campaigns, and measure the experience of the customer. SDI Health LLC also performs survey and opinion research used to help pharmaceutical companies communicate more effectively with patients and physicians, and SDI Health LLC monitors regulatory affairs affecting the health care industry. SDI was established in 1982.

Second To None helps companies and their brands achieve a position without peers. Second To None, Inc. provides market research services including mystery shopping that measure customer experience and customer satisfaction. Second To None, Inc. also offers consulting services based on research, helping clients improve all points in customer interactions. Second To None, Inc. assessment tools include marketing and point-of-purchase audits, and the company's operational compliance audits ensure consistent marketing across locations. Second To None also provides competitive intelligence and employee survey programs. Founded in 1989, Second To None, Inc. serves small, midsized, and large businesses across industries including banking, restaurants, and retail.

SEMATECH (from "semiconductor manufacturing technology") is more than semantics. The not-for-profit research consortium pursues advances in chip manufacturing including design, lithography, and interconnect processes. SEMATECH, Inc. also provides custom wafer processing services and publishes technical reports for its members. SEMATECH, Inc. is funded by member dues. Employees from member companies -- Advanced Micro Devices, Hewlett-Packard, IBM, Infineon, Intel, National Semiconductor, and Texas Instruments, among others -- carry out research at SEMATECH facilities. SEMATECH, Inc. consortia members represent about half of the worldwide chip market.

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