National Cattlemen's Beef Association

The National Cattlemen's Beef Association (NCBA) is a not-for-profit organization that supports the beef industry by improving the business climate and increasing consumer demand for red meat. The group, with hundreds of thousands of members, lobbies Congress to reduce the involvement of the government in agriculture, preserve the resource management rights of ranchers, open foreign markets, and maintain competition. It also runs educational programs, hosts conventions, and researches beef safety. Alongside ranchers, NCBA members also include auctions, dairy operators, foodservice operators, packers, processors, and retailers.