Avenue Montaigne – one of its kind concepts in branded jewellery was launched by the Real estate giant – AGS group in partnership with Mr. Amit Bumb, a third generation jewelers, in October, 2004 from 10,000 sq ft store from Goldsouk, Gurgaon.
Avenue Montaigne, India's largest multi brand jewellery store, presents a unique and very beautiful concept of multi brand retailing of diamond jewellery in organized retail format with the presence of more than 25 brands under one roof. Branded jewellery though started lately, but has gained a wider acceptability among jewellery buyers and has become a fashion statement, which has helped jewellery to move from vault to wardrobe.