Iconoculture, the leader in strategic consumer advisory services, delivers consumer understanding to marketing decision makers at F1000 companies, their agencies and advisors. Iconoculture enables business growth and innovation, using our unique observational research approach and translation capabilities of world-class researchers and strategists. Iconoculture provides strategic advisory services to brand, industry and agency leaders including A&E, Bacardi, BP, DDB, General Mills, Genworth Financial, GlaxoSmithKline, Hasbro, Liz Claiborne, Mastercard, Toyota, Uniworld and Yahoo.