Kantar IMRB
Kantar IMRB is a pioneer of market research services in Asia. It partners its clients across the entire brand life-cycle through a unique mix of innovation and analytical thinking to design customized solutions that deliver greatest impact. Kantar IMRB’s suite of solutions is designed on frugal, agile innovation and adds value, real value, to help clients make impactful decisions. By leveraging on its large array of syndicated services and specialist divisions, Kantar IMRB helps clients in crafting marketing and consumer strategies. Kantar IMRB has created products and frameworks for global clients using the expertise and knowledge of emerging markets. With a multidisciplinary and multi- cultural workforce, Kantar IMRB is at the forefront of research and consulting services. Kantar IMRB has been a leader in setting up industry measurements like India’s first TV rating system (TRPs), the first and only household panel in the country –Household purchases of FMCG’s (Kantar World Panel), the National Readership Survey (NRS), first IT (ITOPS) and Digital ( I Cube) studies, Online audiences (WAM) and Mobile usage (Mobi Track). Kantar IMRB also played an important role in the standardization of market research practices in India and was responsible for creating the Socio-Economic Classification (SEC) system in 1983 – a method now used across India to segment and define target audiences.
Contact Details
Corporate Office Address
Kantar IMRB
'A' Wing, Mhatre Pen Building, Senapati Bapat Marg
Dadar (West)
Mumbai, MH 400028
Phone: +91-22-24323500
Fax: +91-22-24323600
Branch Address
Kantar IMRB
8, Balaji Estate, Guru Ravidass Marg
Kalkaji
New Delhi, DH 110019
Phone: +91-11-42697800
Fax: +91-11-42697801 / 02
Branch Address
Kantar IMRB
9th & 10th Floor, 11
Shakespeare Sarani
Kolkata, WB 700071
Phone: +91-33-44006200
Fax: +91-33-44006300
Branch Address
Kantar IMRB
95/3, Kote M R Plaza, Marathahalli, K R Puram Ring Road
Doddanakundi
Bangalore, KA 560037
Phone: +91-80-40140800
Fax: +91-80-25401020
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