Actually pronounced the company name as 'Fiarcs', it brings out the brand personality of the company. A company with a futuristic vision and goal.Origin of the name:The phi, or 1.6180339887 or otherwise widely known as "The Golden Ratio," was discovered by Euclid more than two thousand years ago because of its crucial role in the construction of the pentagram, to which magical properties had been attributed. Since then it has shown a propensity to appear in the most astonishing variety of places, from mollusk shells, sunflower florets, and rose petals to the shape of the galaxy. Psychological studies have investigated that the Golden Ratio is the most aesthetically pleasing proportion extant, and it has been asserted that the creators of the Pyramids and the Parthenon employed it. Renaissance artists of the 1500's in the time of Leonardo Da Vinci knew it as the Divine Proportion.