E-commerce has resulted in more of a paradigm shift in consumer behavior than we realize. Not too long ago, Indian consumers needed to touch and feel everything, and had to haggle with vendors over prices, before any decisions were made. Nobody even thought of buying a sofa set without actually sitting on it, or a dress without trying it on. Now though, we buy everything, from clothes, TVs, and even homes, without any of this and without blinking an eye.The consistent and seamless experience of buying anything, whether it is a book worth a hundred rupees, or an LED TV worth a lakh, online,has made it all possible.