addkraft

addkraft started with a passion to write laser-focused value proposition for business enterprises. Value proposition and strategic value content are the most critical components for building arms and ammunition to fight in the competitive corporate world. With this belief and passion, we started addkraft, a business marketing consulting firm, in 2015, with a clear focus on providing business-marketing services for b2b & b2c technology-focused organizations. Very often the value of original innovations does not reach the target audience or buyers because the relevance of these successful endeavors often get lost among the many intermediate individuals, systems, strategies, processes and technologies. The final defined value hence often does not meet expectations, deviates from the original intent or is masked by layers of thought processes that may or may not be right for the organization.