The Action Group
The Action Group is one of the India's leading business conglomerates. Initially started as footwear manufacturing company, Action diversified into many fields such as: Chemicals and Plasticizers (API), Computer Monitors and Peripherals (Microtek), Power Back Up/ Inverters, Housing Projects (Sun city) and Health Care (Sri Balaji Action Medical Institute, Sri Balaji Action Cancer Hospital). Action was the first to introduce Sports Shoes in India and was conferred ‘The National Award for Industrial Development’ by the Honorable President of India, Shri. GianiZail Singh on the 7th of October 1986. For more than 40 years, Action has been manufacturing top quality footwear from men casuals to formals, daily wear to sports wear, elegant collection for ladies to fun range for kids and haspioneered the concept of ‘Complete Family Footwear’.