The cross over cinema, directed by Puri Jagannadh, starred Allu Arjun, Amala Paul, Catherine Tresa and Shawar Ali in the lead roles.

The film was entirely shot in Spain and Paris.[3] Bandla Ganesh has produced the film under Parameswara art Productions.

The film was simultaneously dubbed and released in Malayalam as Romeo & Juliet's.

Iddarammayilatho movie HD theatrical trailer was released on the occasion of Allu Arjun's birthday on April 8, 2013.

This is the next film of Allu Arjun with Puri Jagannadh after their film Desamuduru.

The film was officially launched on October 18, 2012 at Ramanaidu Studios in Hyderabad. Movie First Look was launched on March 10, 2013.

It released worldwide on May 31, 2013 with a U/A Certificate from the Censor Board.

The film’s overseas rights are owned by Blue Sky for approximately 3 Crores.

The movie released in a record no. of 175+ screens in overseas by Bluesky with Digital Quality on May 30, 2013.

Subsequently, Nayantara signed on to be a part of the film during November 2013, agreeing to work with Silambarasan for the first time since their break-up, with the news creating increased hype around the project.