Maruti Suzuki launches limited edition of Swift Deca; shares rise over 3 per cent

Maruti Suzuki shares surged over 3 per cent on Tuesday after the company launched limited edition model of its popular hatchback – sporty Swift Deca. The petrol variant of the car – Swift Deca Edition VXi- is priced at Rs 5.9 lakh, while the diesel variant – Swift Deca Edition VDi – is price at Rs 6.8 lakh.

At 3.06 pm, Maruti Suzuki shares were trading 2.88 per cent up at Rs 5071.20. The scrip opened at Rs 4950 and touched a high and low of Rs 5104.90 and Rs 4950, respectively. Sensex was trading 415.73 points up at 28,318.39.

The limited edition of Swift Deca model is available in two variants – Vxi and Vdi and in two colors – Bright Red and Pearl White.

R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki said, “Swift is a sporty, stylish and fun to drive car. Since its launch, it has been one of the best performers in our portfolio and helped us strengthen leadership in premium hatchback segment. Over the years, the Swift has evolved in features, looks and technology, often defining the changes in aspiration and preferences of Indian car customers. Swift Deca carries forward the sportiness and performance quotient associated with the brand.”

The company in a press release said that the car is a tribute to one of sport’s ultimate symbols of glory – the number ‘10’. This holds especially true for football, where the best players in the game’s history have proudly carried the legendary ‘10’ on their backs.

The BSE group ‘A’ stock of face value Rs 5 has touched a 52-week-high of Rs 5104.90 on Aug 2, 2016 and 52-week-low of Rs. 3202.10 on Feb 29, 2016.

The promoters holding in the company stood at 56.21 per cent, while institutions and non-institutions held 37.18 per cent and 6.62 per cent respectively.

The limited edition model is available in two variants – Vxi and Vdi and in two colors – Bright Red and Pearl White.

Maruti Swift Deca edition is available at a special price, bringing a benefit of over Rs. 18,000/- on the accessory kit, to the customer.

Maruti Suzuki India Limited