LIC-Axis Bank tie-up for bank to sell insurance products

State-run Life Insurance Corp and private sector Axis Bank on Friday jointly announced their tie-up to sell LIC products, creating one of the largest bancassurance partnerships in India.

Under a memorandum of understanding (MoU) signed between the two, Axis Bank branches will be selling LIC policies, a joint statement here said.

"The largest bancassurance partnership in the country after open architecture," it said referring to the norms liberalised in 2013-14, by which banks were allowed to sell products of multiple insurance companies.

In the initial phase, Axis Bank branches in Bengal, Bengaluru and Panchkula in Haryana will start selling LIC products, the statement added.

"The coming together of the two major reputed organisations would enable them to combine and utilise the synergies for enhancing customer satisfaction," LIC executive director for Bancassurance, Mukesh Gupta, said.

"Over the past five years, the life insurance business at Axis Bank has grown at a CAGR of over 25 per cent. The partnership with LIC would enable us to further expand our existing bouquet of offerings," Axis Bank retail banking head, Rajiv Anand, said.

Axis Bank