Mahindra & Mahindra launches an all new Thar at Rs 8.03 lakh

MUMBAI: Even as it shifts focus on soft-roader urban sports utility vehicles in FY-16, Mahindra & Mahindra, India's largest utility vehicle maker does not to lose its core of being the maker of strong rugged SUVs. The company on Thursday launched a new version of its lifestyle off-road vehicle Thar at Rs 8.03 lakh ex-showroom Nashik.

The new Thar CRDe to be made available in only select markets to begin with, comes with host of new exterior changes that includes front and rear bumpers, wheel arches, clear lens headlamp and redesigned side-footstep with the canopy. On the inside, the Thar gets a new dual tone dashboard, wider seats, steering wheel, redesigned AC vents, new gear knob amongst other things.

In order to offer enhanced off-road capability, the company has introduced mechanical locking rear differential technology that engages automatically without driver's intervention. The vehicle boasts of off-road features like the 44 degree approach angle and 27 degree departure angle, 4 wheel drive with high & low ratios powered by a 2.5 litre CRDe engine with a high ground clearance of 200mm.

Pravin Shah, president & chief executive, (Automotive) at Mahindra & Mahindra Ltd said, "Since its launch, the Thar has been the face of our tough and rugged DNA, a continuation of our legacy and what Mahindra stands for. Today as we launch the new avatar of this ever popular off-roader, the effort has been to enhance the appeal of a brand that is already a cult. Increasingly consumers are looking for a different lifestyle as they seek an adventure and fun experience and the Thar is the perfect companion for such thrill seekers."

Launched in 2010, the Thar CRDe is an evolved version of the Mahindra CL340, the MM 540. Codenamed U401, the Thar CRDe, reflects the company's DNA of offering tough and rugged vehicle and the vehicle company claims, is the most favored recreational 4x4 vehicle among enthusiasts.

The Thar is central to Mahindra Adventure off-roading events and is also the lead training vehicle at India's only off-road training academy located at Igatpuri.

Over the years, the Thar has played a significant role in shaping the lifestyle vehicle segment in India. The cabin can seat six, while two rear bench seats can be folded to create a sizable luggage area.

It is available in a BS IV variant with power steering as a standard fitment, allowing for a comfortable drive. A wide range of genuine accessories & customization options are also available.