Tata Motors unveils Prima range in Bangladesh

Auto major Tata Motors today said it has launched its Prima range of heavy commercial vehicles (CVs) in Bangladesh.

The company, in partnership with Bangladesh-based Nitol Motors, has rolled out models under the Prima brand catering to tipper and cargo segments.

"The launch of the PRIMA range in Bangladesh is an important milestone in Tata Motors' continued expansion in the Bangladesh market and the SAARC region," Tata Motors Executive Director, Commercial Vehicles Business Unit, Ravi Pisharody said in a statement.

As a market leader in Bangladesh, the company is committed to the commercial vehicle industry with the latest global technologies, "giving Bangladeshi customers competitive business advantages", he added.

Head, International Business, Commercial Vehicles Business Unit, R T Wasan said the company's partnership with Nitol Motors has grown over the years to make Tata Motors the largest CV brand in Bangladesh.

"The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors' brand position in Bangladesh," he added.

Tata Motors, India's largest automobile company with consolidated revenues of Rs 2,32,834 crore in 2013-14, has already launched the Prima range in various countries, including Kenya, Oman, the UAE and Qatar.

Last week, the Mumbai-based firm signed a distribution and supply agreement with Vietnam's TMT Joint Stock Company to mark its foray into the South-East Asian country.

Tata Motors