Paytm partners with AI startup Perplexity to offer in-app search for users

Fintech major Paytm said on Thursday it will partner with Perplexity to integrate the artificial intelligence (AI) startup’s search features with its application.

Paytm said the integration will allow its customers users to ask questions, explore topics in Indian languages and make financial decisions. The Noida-based company described the collaboration as a “major step” in integrating AI and mobile payments. The chatbot will be available as a button on the Paytm app.

The launch of the collaborative consumer-facing feature comes more than a year after Paytm said it used AI automation internally, leading to a 10-15 per cent reduction in employee costs.

Paytm founder Vijay Shekhar Sharma said the shift from search to AI-driven actionable insights needs local data training and the industry is moving towards that. He was speaking on X Spaces alongside Perplexity’s co-founder Aravind Srinivas.

“This collaboration is a step towards a future where AI enhances everyday interactions and digital experiences for all,” Srinivas said. Perplexity gives answers to users’ questions from real-time sources.

“AI is transforming the way people access information and make decisions. With Perplexity, we are bringing the power of AI to millions of Indian consumers, making knowledge and financial services more seamless and accessible,” Sharma said.

“...the need for instant and reliable information to support informed decision-making is increasing—whether in managing finances, exploring market trends, or making daily choices,” said Paytm.

Paytm