Ramdev's Patanjali plans to go digital, will now sell products on Amazon, other online firms

Baba Ramdev owned Patanjali has been planning to make a stronger online presence to sell its product on the digital platform. According to a PTI report, Patanjali Ayurved is likely to partner with eight leading etailers and aggregators to give a big push to online sales of its swadeshi range of FMCG products, a company official told the news agency.

Yoga guru Ramdev's firm is expected to enter into agreements this month with major online retailers -- Amazon, Flipkart, Paytm Mall, 1MG, bigbasket, grofers, shopclues and snapdeal -- a step through which its range of products will be available on various online platforms.

Patanjali is organising a function on January 16 here and representatives of all the online companies are expected to attend it along with Ramdev and its MD Acharya Balkrishna.

"We are now going into massive way. Now, we would have an organised and systematic agreement with the players to place our all product online, so that it could reach to customers to the end point," Patanjali spokesperson S K Tijarawala told PTI.

These partnerships with etailers will be in addition to its own portal patanjaliayurved.net, where the company is selling its products online.

"This would change the scenario of whole FMCG trade through online" he added.

Some of Patanajali's products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products."The retailers and aggregators would share the dias...They are coming and make announcement together that they would be working with brand Patanjali," Tijarawala said, adding that through this arrangement Patanjali's product could be served across the globe.

Some of Patanajali's products are already available on several online platforms through various other sellers but this would allow the Haridwar-based firm to systematically place its range of products."The retailers and aggregators would share the dias...They are coming and make announcement together that they would be working with brand Patanjali," Tijarawala said, adding that through this arrangement Patanjali's product could be served across the globe.

However, he refused to share further details and arrangements with the online retailers.

Recently, Patanjali had forayed into kids and adult diapers and affordable sanitary napkins segments.

Last month, it had also announced to venturing into solar equipment manufacturing.

Besides FMCG (fast-moving consumer goods) segment, Patanjali Ayurved is present in other sectors such as education and healthcare.

In 2016-17, it had crossed a turnover of Rs 10,500 crore and aims a two-fold growth this fiscal.

Last year, Chhattisgarh government has signed memorandum of understanding (MoU) with three food processing firms, including Baba Ramdev's Patanjali Ayurved, to set up processing units at an estimated investment of Rs 762.80 crore.

The pacts were signed last night with Patanjali Ayurved Limited, Manorama Industries Private Ltd and Aakriti Snacks Private Limited during a meeting held here at the official residence of Chief Minister Raman Singh, an official said today.

As a part of the three pacts, food industries will be set up with an investment of Rs 762.80 crore, and is likely to provide employment, directly or indirectly, to over 24000 people, the CM said.