STAR Plus to renew shows line-up to attract youth

STAR Plus to renew shows line-up to attract youth

STAR Plus, the flagship general entertainment channel (GEC) of STAR India, is set to overhaul its programming. Many shows would be replaced by new ones.

"We are looking at a renewed programming line-up. We want to position the channel to include the youth. The content will indicate a more aspirational positioning. The process will start over the next three to four weeks," says Gaurav Banerjee, general manager, Star Plus.

The channel recently announced the launch of its reality show India's Raw Star. The weekly show will be aired in the Sunday prime-time slot and will feature musician and singer Yo Yo Honey Singh. Banerjee said the host and mentor would attract young viewers.