Maruti Suzuki to revamp sales channel, unveils Maruti Suzuki Arena
NEW DELHI: The country's largest car maker Maruti Suzuki India Limited (MSIL) on Wednesday announced the revamp of its retail network. The new showrooms will be christened Maruti Suzuki Arena.
Kenichi Ayukawa, managing director and chief executive officer, MSIL, said, "While we continue to bring technology and quality into products, alongside we are focused on the quality of our network...Technology will be a key differentiator (in Maruti Suzuki Arena) where we have aligned with the new age customers."
The company said according to surveys as much as 75% of customers research online prior to purchasing a vehicle. Maruti Suzuki is upgrading its sales channel to provide a seamless experience to customers.
In recent months, Maruti Suzuki has already announced the launch of NEXA Service and a complete revamp of its True Value pre-owned car operations. To begin with, Maruti Suzuki is looking at setting up 80 Maruti Suzuki Arena by March 2018.
"We hope to cover the entire Maruti Suzuki channel in the next three to five years", added Ayukawa. At present, the company has 2050 traditional dealerships across the country.
With this, the company would have four distinct channels to address requirements of its varied sets of customers - NEXA, Maruti Suzuki sales channel, Maruti Suzuki Commercial and Maruti Suzuki True Value.