Indri, the Indian single malt whisky, has crossed the milestone of 100,000 cases in sales within just two years of its launch to become the fastest-growing such liquor in the world, according to a report in the Economic Times (ET).
“In a market once dominated by imported labels, Indri stands tall as a beacon of Indian excellence. It's not just a brand; it's a symbol of national pride, elevating the status of Indian spirits to unparalleled heights,” said Praveen Malviya, chief executive officer (CEO) of Piccadily Distilleries, which makes the malt.