HDFC Bank wants to accelerate its growth in the credit card segment and capture further market share by aiming to offer 0.4 million credit cards every month, almost double of the number they issue currently.
The lender is the largest issuer of credit card in the country. “About a little more than a year back, we were issuing about 75,000-80,000 credit cards,” said Parag Rao, head (cards, merchant acquiring business & marketing), HDFC Bank. “Right now we are offering around two lakh (0.2 million) cards a month. And we plan to double it to about 4 lakh (0.4 mn) cards in the next 12-15 months.”