Last year, Yes Bank Ltd realized that managing one million customers across India wasn’t an easy task, especially when pursuing a goal of increasing its mobile banking user base to five million in five years.
Moreover, India’s fifth-largest private sector bank, with 630 branches across 375 cities, couldn’t ignore the customer shift to mobile banking while planning its strategies to enhance customer experience across branches. Hence, as part of its “DIGICAL-Digital + Physical” strategy—the blending of both offline and online channels leveraging innovation and technology—it began looking for a digital partner to build a scalable platform to host multiple applications.