In order to tap tech and social network savvy consumers, Kotak Mahindra Bank on Monday announced the launch of Jifi Saver, a social savings bank account which can be seamlessly managed via Twitter and Facebook.
According to Shanti Ekambaram, president - consumer banking, Kotak Mahindra Bank, Jifi Saver will take care of their needs such as online shopping, on-the-go transactions, and financial planning, along with other benefits and functionalities of a regular savings bank account.