The Telecom Regulatory Authority of India’s (Trai) regulation that telcos can no longer make an offer to select clients — segmented offers, in jargon — but have to extend them to all subscribers could potentially cost the industry Rs 10,000-12,000 crore in a year.
Right now, when a subscriber threatens to move to another telco — port, in jargon — the original telco offers to match, even better the offer being made.