ITC Limited, the diversified conglomerate with business interests in cigarettes, FMCG, lifestyle, apparels, hospitality and more, is looking to increase its share in the packaged fruit juice market in India to about 20% in the next five years from 7% at present, the company’s food division’s head Hemant Malik said. ITC started out in the juice segment in 2015 by acquiring B Natural brand.
The FMCG company is the third largest juice maker, after Dabur, which is in the top spot with its Real and Real Activ brands, and PepsiCo India’s Tropicana, which is at the second position.