Diversified conglomerate ITC will be rolling out new product categories every quarter in perishable foods like fruits and vegetables, going forth. “There is a lot of work in process right now. Essentially, there are two vectors along which rollouts are going to happen.
First, new categories that require climate-controlled ecosystem will be launched, like fruits and vegetables. That will happen every quarter. Second, within existing categories, there would be value addition,” S Sivakumar, group head, agri and IT businesses, said.