Consider these numbers. Vodafone has 1.56 million sq ft under retail, with 9,880 exclusive stores. The country’s largest private telecom operator Airtel has 2,350 branded stores covering approximately 1.41 million sq ft.
Idea Cellular has 800,000 sq ft of retail space in the market, putting together 7,200 stores in 5,200 towns. Telenor, which currently operates in six circles, has 2,000 small format stores each measuring 130 to 150 sq ft, covering approximately 280,000 sq ft of retail space.