Idea Cellular needs to improve its broadband subscriber base by grabbing more 4G customers, and increase investments if it does not want to lag way behind Bharti Airtel and Reliance Jio Infocomm and lose customers to these rivals, say analysts.
"Tight control on costs can only take Idea so far; ultimately the company would need to catch up with larger peers on investments, especially in non-core markets, to be able to stage a revenue recovery," JP Morgan said in a report.