Ad wars in the automotive space are quite common in Europe and US but not so much in India. That, however, doesn't mean that things are completely boring here. Siddhartha Lal, CEO, Eicher Motors, recently tweeted that Royal Enfield's sales are equivalent to the global sales of Harley-Davidson, KTM, BMW, Triumph and Ducati combined. Yes, he actually said that! Rajiv Bajaj, Managing Director, Bajaj Auto, responded to the tweet through a statement to Business Standard, saying "By measuring solely on the basis of volumes at the exclusion of pricing power, it would seem that Maruti Suzuki is above and beyond brands like Mercedes, BMW, Audi and Porsche put together."