MUMBAI: Tata MotorsBSE -0.71 % launched the new Gen X Nano at a starting price of Rs 1.99 lakh (ex-showroom Delhi). The launch is being seen as a make-or-break move for the car. While the manual transmission variants will cost between Rs 1.99 lakh to Rs 2.49 lakh, the easy shift AMT version has been launched between Rs 2.69 lakh to Rs 2.89 lakh.
The GenX Nano, repositioned as a Smart City Car, comes in a record 21 different options and offers all the bells and whistles including automatic transmission and Bluetooth connectivity, is expected to take on entry hatchbacks Maruti SuzukiBSE 0.76 % Alto and Hyundai Eon, which sell about 15,000 units every month.