In its bid to crack the big vehicle segment, Maruti Suzuki India (MSI), known for its small cars, is establishing a new set-up of retail outlets under the Nexa brand to sell premium products, starting with the upcoming S-Cross model.
The company, which has set a target of selling two million units annually by 2020 with around 25 models, expects the Nexa network to contribute a significant amount to sales and will open 100 dealerships under it in 30 cities by the end of this financial year. Its dealerships have hired 700 people from other sectors like hospitality, aviation and financial services, to offer a differentiated luxury car buying experience for its “discerning customers”.