Maruti Suzuki launched a diesel-powered S-Cross, priced between Rs 8.34 lakh and Rs 13.74 lakh (ex-showroom, Delhi) to expand its premium range and populate Nexa, the recently launched premium dealerships.

This is the first crossover (a car with features of a sports utility vehicle) experiment by the country’s largest car maker. In fact, there are other firsts that Maruti is attempting with this. One, the S-Cross will be only retailed through Nexa outlets. Second, to appeal to premium customers, the company has dropped the Maruti Suzuki badge; the S-Cross will only sport the ‘S’ logo. It will also have a Nexa branding on the exterior body. Going forward, premium offerings of Maruti will only have the ‘S’ logo at the rear.

Maruti Suzuki, India's biggest car maker, today launched the S-Cross, a premium crossover, priced in the range of Rs 8.34 lakh to Rs 13.74 lakh (Ex-showroom, Delhi).

Built from a completely new platform the S-Cross is the first real attempt by the market leader to enter the premium segment, something which its peers including Hyundai have done effortlessly.

Maruti Suzuki India shares gained over 2 per cent in the afternoon trade on Monday after the car maker had reported robust sales figure for the month of July on August 1.

Maruti Suzuki India sold a total of 1,21,712 units in July 2015, a growth of 20.1 per cent. This include 1,10,405 units in the domestic market and 11,307 units in exports.

Maruti Suzuki, the country’s largest passenger vehicle manufacturer, reported a 22.5% growth in domestic sales for July, helped by high growth in its mini and compact segments.

This is the second highest monthly sales growth in the current financial year.

Country’s largest carmaker Maruti Suzuki India (MSI) today said sales of its compact sedan DZire have hit the 10 lakh mark in the domestic market.

Launched in 2008, Maruti Suzuki DZire has been a category leader and has helped MSI strengthen its presence in the entry sedan segment.

Auto major Maruti Suzuki India (MSI) plans to accelerate new product launches in the country in line with its vision of selling 20 lakh cars per annum by 2020.

The company, which sells various popular models including Alto and Swift, is looking to have a localisation content of around 85% on an average across its premium and volume products.

Maruti Suzuki, India's biggest car maker, today posted 56 growth in its net profit at Rs 1,192 crore for the quarter ended June 30, 2015, as against Rs 762 crore posted for the same quarter last year.

Net sales of the company grew 18% to Rs 13,078 crore during the reporting quarter as compared to Rs 11,073 crore posted in the corresponding quarter a year ago.

Country's largest carmaker Maruti Suzuki India (MSI) launched retail outlets under Nexa brand to sell premium products as the company looks to further consolidate its position in the domestic market.

"Based on the vision to sell two million vehicles annually by 2020, we are starting various initiatives. Nexa outlets is one such step lined up in that direction," MSI Managing Director and CEO Kenichi Ayukawa told reporters here.

Maruti Suzuki will launch its premium dealership Nexa on Thursday. Meant for buyers of premium cars, these dealers will only stock the company’s upcoming crossover, the S-Cross, to begin with.

This is the Indian automobile industry’s first experiment with creating a new sales network. The decision to set up Nexa follows the Indian buyers’ preference for more space and better features in cars.

On the expectations that the implementation of the 7th pay commission would give a boost to sale of passenger cars, shares of Maruti Suzuki rose to a record high of Rs 4,191 on Thursday, after foreign brokerage Credit Suisse, on Wenesday, increased the target price by 17% to Rs 5,100. Shares of Maruti Suzuki, on Friday opened lower at Rs 4,174.

The rise in the share price of Maruti Suzuki took its market capitalisation to a level higher than that of competitor Tata Motors.

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