On May 25, 2005, when Maruti Suzuki launched the Swift hatchback, the step, in a way, demonstrated its long-term plans for dominating the Indian passenger vehicle market. However, the company was also taking a risk. The reason was, during those days, there were some set notions about a small car. It had to be reliable, economical and somewhat basic in its features. Design would receive minimal attention; while a few clamoured for a bold design, it was believed the ‘mainstream’ small car customer would accept pretty much everything—from boxy shapes to bland, simple lines.