Billionaire Mukesh Ambani’s Reliance Retail Ltd could launch its “new commerce" venture around Diwali, three industry officials aware of the plans said.
New commerce is Reliance Retail’s offline-to-online initiative, which would link producers, traders, small merchants, brands and consumers through technology. The company, the retail arm of Reliance Industries Ltd (RIL), has been working on its new commerce plan for nearly two years.