Hyundai Motor India on Tuesday launched a sub-4 metre sports utility vehicle, Venue, which will be in direct competition with Maruti Suzuki’s Vitara Brezza, Mahindra’s XUV300 and Tata Nexon. Dubbed India’s first connected car, the Venue falls in a segment where the industry’s monthly sales are around 35,000 units.
While the average monthly sales of Maruti’s Vitara Brezza is around 14,000 units, Hyundai’s Creta, which is slightly higher priced, sells nearly 10,000.