Mahindra & Mahindra is the only automobile company in the country that has a diverse portfolio of vehicles, which comprises scooters, motorcycles, cars, sports utility vehicles (SUVs), heavy commercial vehicles (HCVs), light commercial vehicles (LCVs), electric cars and tractors. Regularly churning out new and successful models in each of these segments is not an easy proposition for any company. To be fair to Mahindra & Mahindra, it has managed to do a rather good job in India's extremely competitive passenger vehicle segment. Much of that credit needs to be given to its clutch of SUVs.
SUVs such as the Bolero, Thar, Scorpio and XUV500 have been well accepted in the country. But it's the compact SUV segment where Mahindra really needs to make an impact. The company recently launched the Mahindra TUV300 (pronounced three double O, as in the alphabet O). The design of the TUV300 has been inspired by a battle tank.