Mumbai: Mahindra and Mahindra Ltd, India’s largest SUV maker, on Wednesday launched Imperio, a pick-up truck. Priced at Rs.6.25 lakh (ex-showroom, Thane), the new offering is aimed at small and medium enterprises.
Positioned as a premium product offering, the model boasts of car-like convenience features, including ergonomically designed seats, air conditioner, a plush cabin and dashboard.