Forrester Research, Inc., an independent research company, provides pragmatic and forward-thinking advice to business and technology customers worldwide. It offers its products and services to senior management, business strategists, and marketing and information technology professionals. Forrester Research, Inc. principal syndicated research product, RoleView Research, provides clients with access to its syndicated research to inform their strategic decision-making. The RoleView consists of library of cross-linked documents that interconnects reports, data, product rankings, best practices, evaluation tools, and research archives. Its Data products and services focus on consumer's and business user's attitudes and behavior toward technology, including ownership, future purchases, and adoption trends. Forrester Research, Inc. provides Consumer Technographics, which delivers primary data and quantitative research based on surveys of households and individuals. Forrester Research, Inc. also offers business data services, a quantitative research program, which provides assessments of what motivates businesses to choose certain technologies and vendors over others.