DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit. The Direct Marketing Association (DMA) knows how to reach you, your family, and your friends -- directly. The organization represents the interests of businesses and nonprofit enterprises engaged in direct marketing (selling their products through catalogs, the Web, and other media). The DMA does so by offering training, conducting research, hosting conferences, and promoting the industry.