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Pleasant Rowland introduced American Girl dolls in 1986 as a historically-themed alternative to Barbie and the Cabbage Patch Kids. Since 1998 her firm has been owned by the maker of both rival dolls, #1 toy maker Mattel. American Girl (formerly Pleasant Company) makes the American Girls Collection of 18-inch, high-dollar dolls, including Addy (an escaped slave) and Rebecca Rubin (a young Jewish immigrant). It also publishes "American Girl" magazine and American Girl books (more than 127 million copies sold) and sells room decor, clothing, and accessories, including items that match the dolls.

The company manufactures plastic toys, including doll accessories (strollers, nurseries), children's furniture, role-playing items (kitchen sets, tool benches), riding toys (trikes, wagons), seasonal toys (pail and shovel sets), and vehicles (dump trucks, airplanes). Products are sold by such retailers as Wal-Mart, Kmart, and Toys "R" Us across the US, as well as in Canada, the Caribbean, Central and South America, and Mexico. The company was founded in 1962.

the company makes and distributes plush toys and gifts (from traditional teddy bears and dolls to backpacks, puppets, and seasonal giftware). Aurora makes plush pets with their own carriers (think Reese Witherspoon in Legally Blonde) and accessories such as dress up clothes and key chains. Aurora also develops custom plush toys (often incorporating corporate logos) for businesses. Its lines of toys are sold through more than 25,000 retailers (department stores, specialty toy and gift stores) globally including Hallmark, Learning Express, and Neiman Marcus. It also boasts about a dozen US showrooms.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys, hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers, Ben 10™, Dragon Ball Z®, Digimon, Tamagotchi® and Girlz Connect. The company is headquartered in Cypress, California and information is available at www.Bandai.com.

The company makes a variety of small toys, including action figure key chains, miniature arcade and board games, handheld electronics, wind-up toys, and bath time accessories. It also makes Fisher-Price classic toy replicas and other products through more than 80 licensing agreements with such firms as Hasbro, Lucasfilm, Nintendo, and Nickelodeon. Basic Fun toys are sold online and in retail stores, including Claire's, Spencer Gifts, Target, Toys "R" Us, and Wal-Mart. Founded in 1991, Basic Fun is owned by The Good Stuff Company.

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