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Vans designs and sells footwear and apparel for casual wear and for use in activities such as skateboarding, snowboarding, surfing, bicycle motocross (BMX), and motocross. Vans merchandise is sold in the US by national chain stores and in skate, surf, and specialty shops. Vans itself operates about 200 stores in the US and in Europe. As part of its marketing strategy, Vans backs alternative rock and heavy metal bands through music festivals. Vans is owned by V.F. Corporation.

Vera Bradley Designs was formed in 1982 by friends Patricia Miller and Barbara Bradley Baekgaard when they realized a lack of good-looking luggage for women. They named the company after Barbara's mother, Vera Bradley. Vera Bradley Designs likes its customers to carry around lots of baggage. It designs and makes quilted handbags and travel bags, as well as travel accessories, such as cosmetic bags, curling iron covers, and pocket wallets. The company's products are available in some 3,500 gift and specialty stores and about 30 Vera Bradley retail stores in the US. In addition to its core products, it offers licensed items, including Vera Bradley-brands rugs, eyewear, stationery, and home decor items.

Vision-Ease Lens Corporation company specializes in designing, making, and distributing the increasingly popular polycarbonate prescription lenses used in eyewear today. Although the company has focused its business on polycarbonate lenses for their impact resistance, light weight, and ultraviolet filtering properties, Vision-Ease makes other styles. It manufactures plastic and glass lenses, as well as photochromic (allowing lenses to darken automatically according to light levels), polarized, anti-reflective, and scratch-resistant lens treatments. The company's two largest clients are LensCrafters and Wal-Mart, accounting for more than 45% of sales.

Viva Optique, Inc. company, which was founded in 1978 by Harvey Ross, has in-house design teams located in Italy and New Jersey that pump out some 1,000 designs yearly. Viva Optique company is part of HVHC, a subsidiary of health insurance provider Highmark. Viva Optique has set its sites on keeping its customers in shades worldwide. It operates Viva International Group, a leading worldwide eyewear and sunglass manufacturer. It has about 15 international offices and distributes its products in more than 60 countries. Brand names include Bongo, Candie's, Ermenegildo Zegna, Escada, Givenchy, Guess?, Harley-Davidson, and Tommy Hilfiger.

Volcom, Inc. was founded in 1991 and is headquartered in Costa Mesa, California. Volcom, Inc. (Volcom), is a designer, marketer and distributor of young mens and young womens clothing, footwear, accessories and related products under the Volcom brand name. Its products include t-shirts, fleece, bottoms, tops, jackets, boardshorts, denim, outerwear, sandals, girls swimwear and a complete collection of kids clothing, combine fashion, functionality and athletic performance. As of December 31, 2008, the Company operated 13 full-price Volcom branded retail stores and licensed an additional eight full-price stores. In addition the Company own two multibrand Laguna Surf & Sport stores. On January 17, 2008, the Company acquired Electric Visual Evolution LLC (Electric). Effective August 1, 2008, the Company acquired certain assets and liabilities of Laguna Surf & Sport.

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